As an artist, releasing new music can be both exciting and nerve-wracking. It’s the culmination of months (if not years) of hard work, and you want it to be received well by your fans and critics. To ensure a successful release, here are the 8 steps to take to prep for your music release:

  1. Set a release date at least 2 months ahead of time.
    The key is starting early. A lot of playlists, PR companies, and other promo teams require ample lead time. New music generally releases on Fridays, and you want to make sure that you schedule the release at least 2 months out, but 3 months is even better. This will help you plan your promotional activities and ensure that everything is in order for the big day.

  2. Choose your distribution platform.
    Use digital distribution services like TuneCore or DistroKid or CD Baby to get your music out there. These services will distribute your music to all major streaming platforms like Spotify, Apple Music, Tidal, and more. They are easy to use and walk you through the process. Pro Tip: Make sure you upload your lyrics and Canvas for Spotify when prompted to ensure maximum engagement on streaming platforms.

  3. Create a landing page dedicated to the song’s release.
    A landing page is a dedicated page on your website that provides all the information about your new release. You can include links to buy or stream the music, and any other relevant details such as album artwork and track listings.

  4. Promote on social media.
    Use your social media channels to promote your new music. Share teasers, behind-the-scenes footage from recording the tracks, and other interesting content that will get your audience excited.

  5. Reach out to bloggers and influencers.
    Connect with bloggers and influencers in your genre and reach out to them about your new release. Ask if they would be willing to feature your music on their website or social media channel.

  6. Create a series of music video clips to engage with your fans
    Statistics show that video outperforms any other form of media online. These days, authenticity outperforms perfect. Record several 30-60 second clips for TikTok, Instagram Stories, and Facebook. Pro Tip: Make sure you’re in a well lit space. You can make mini music videos playing your song in the background, or do creative live versions of the song.

  7. Plan a release show.
    Nothing beats live music. Plan a release show or concert to celebrate the release of your new music. This will give your fans a chance to hear your new tracks live and provide more exposure for your music.

  8. Hire a playlist promotion company.
    These days, if you want your music to get heard, it’s important to pitch the song to playlists on Spotify, YouTube, TikTok, and more. These marketing teams have the ability to get your music in front of thousands of new fans. Make sure you ask any promotion company these top questions before you hire them. For example, at Playlist Pump PR Agency, we work individually with each artist to craft a personalized PR and playlist promotion plan that works with their goals. If you’d like to learn more, reach out to our A&R team here.

You’ve put your heart and soul into working towards this release. These tips should help you make the most of it. With the right planning and promotion, your new music can reach a wide audience and become a hit.