TikTok has quickly become one of the most popular social media platforms, and for musicians, it can be a game-changer. Here are some tips on how to massively grow your fanbase and followers on TikTok.
1 – Create Original TikTok Content
One of the biggest keys to success on TikTok is creating original content that viewers will want to engage with. For musicians, that means posting videos of your music, but not just full-length performances.
Instead, create short clips of your songs that will grab the viewer’s attention in the first few seconds. Write hooks, create ear-catching arrangements that will be noticed in a sea of songs.
2 – Use Trending Hashtags on TikTok
TikTok’s algorithm is heavily influenced by the hashtags used in a post. To maximize the exposure of your music, use trending hashtags related to your genre of music.
You can also create custom hashtags specifically for your music to make it easier for fans to find all of your content in one place.
3 – Collaborate With Other TikTok Creators
Collaboration is key on TikTok. Collaborating with other creators in your niche can help increase your visibility and gain new followers.
If you’re a singer, consider collaborating with a musician who plays an instrument or with a producer. Tap into trending sounds and remixes to make yourself visible through viral reach.
4 – Engage With Your TikTok Audience
Engagement is king on TikTok. Respond to comments, go Live, and show as much attention as possible to your followers, making them feel part of your journey.
Use tools like polls and questions to get feedback and ideas on new songs you can create or directions to take your music.
5 – Use TikTok for Promotion
TikTok is an excellent platform for promoting your music. Use sponsored posts, Partner Programs, and other forms of paid advertising within TikTok. The TikTok world is still an uncharted sea; with diligence, creativity, and smart engagement tactics, you can become the star of your niche with little effort and hop about the trends that keep you ahead in your journey.
If you’re serious about making your music big on TikTok, consistency is key. Post regularly, try new content formats, and take advantage of all the tools the platform has to offer. With the right strategy and consistent effort, you can take your music career to the next level.